Something to Believe In
Just got done reading yet another great post on the Lefsetz Letter:
Some might say the lunatics have taken over the asylum.
I say thank god. It’s time a new generation dominates, one with different values, one that is not beholden to the blow ‘em up on TV paradigm embraced by those running the major labels today. These new players are about the music, and the culture. Elements way off the radar of those making quarterly reports.
Give people something to believe in and they’ll give you all their money. Hell, isn’t that what religion is about? Think about your act as a religion. Gain adherents. They’ll spread the word. And guard your core principles very closely. The more honest and trustworthy you are, the more people will flock to you. And the slower the build, the longer the career.
Obviously, I like these kind of posts because they describe a possible future for independent artists that circumvents the whole label system. It’s basically the future we’ve been hoping for since we started this band over 12 years ago.
If I worked for a label, I’d probably say this guy is full of shit and that the labels will always be in control. You hear what you want to hear, I guess. But I really think we’re getting closer and closer to a world where you can much more easily make a living as an independent artist, and do it totally on your own terms.
